Maserati: How it Lost Its Soul – From Niche to Mass Produced

Ask anyone to name a luxury Italian car manufacturer and 95% of people will answer Ferrari .One of the most recognizable brands in the world, the Maranello marque is famous as an established name in supercars for the road and in motor racing across the world. You might get one or two who propose Lamborghini in response to the question, as the ‘Raging Bull’ is the ‘other’ famous supercar maker from Italy. Once upon a time there was a third player in the market, a brand that is still with us today but in a much-diluted form. For while Ferrari endured FIAT ownership and was brought back from the brink as a more powerful force than before, and Lamborghini’s many owners did their best to break the bull’s back only for VW to rescue the iconic marque and rebuild it, Maserati, our missing third man, survives in diluted, saccharine form, a maker of very nice and very capable cars that are a world away from their roots. The Maserati story begins in.... Read More